If you thought Facebook was reaching it's peak reach and value then you have missed what
Mark Zuckerberg will be unleashing this year. "phones with a deeper social integration". What does this mean? Well Facebook has already started reaching more users through SMS services on dumb phones and now with a new "Facebook for SIM" integration for dumb phones, Facebook will reach the millions of users with mobile phones in developing countries without the heavy burden of full data fees. Many teenagers don't have the luxury of full data plans but gladly can adapt to feature phone Facebook usage models. What this means for marketing is you will have a more mobile audience than ever and even more reason to focus our pages on content that can be mobile deployed. More on the details here. “You don’t need a data plan to run this application. You don’t have to configure your phone. You just put the SIM in the phone and a Facebook-enabled application will open up,” added Mr. Schreiber
If you thought Facebook was reaching it's peak reach and value then you have missed what Mark Zuckerberg will be unleashing this year. "phones with a deeper social integration". What does this mean? Well Facebook has already started reaching more users through SMS services on dumb phones and now with a new "Facebook for SIM" integration for dumb phones, Facebook will reach the millions of users with mobile phones in developing countries without the heavy burden of full data fees. Many teenagers don't have the luxury of full data plans but gladly can adapt to feature phone Facebook usage models. What this means for marketing is you will have a more mobile audience than ever and even more reason to focus our pages on content that can be mobile deployed. More on the details here. 
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